For those who want to place well in search engines, but don't have much of a budget to work with, there are some basic things that you can do to get your site ranked in Google.
1. The first thing you're going to want to do is keyword research. You can do this at Lead Search Solutions'
Keyword Builder. When you do this you'll want to pay attention to the competitiveness of the searches. This can be done by looking at the
PageRank of your competitors and comparing it to your own PageRank. If you want to increase the
Google PageRank of your site, you can do that by buying links of similar PageRank of that which you wish to acquire.
2. Links are important for getting good ranking. You'll want to get as many links naturally that you can. Natural links are acquired by producing good content that people will want to link to. You can also buy links. By buying links you can get high PageRank links and get links for terms that you want to place well in. For instance if you wanted to place well for the search "credit card" getting a link with with term "credit" or "card" will help you in the placement.
3. Repeat steps one and two as necessary.